Last summer, Washington, D.C.โbased Gallaudet University and technology giant Apple announced a new partnership that will help deaf, hard of hearing and deaf-blind individuals to identify businesses that are โdeaf-friendly,โ by using the tech companyโs Map Guides Project.
According to Apple, Map Guidesโavailable in the Maps appโconsists of โeditorially curated guides from trusted brands and partnersโฆ to help [users] discover great places around the world to eat, shop, and explore.โ As new sites and businesses are established, the guides are updated with new recommendations.
Beginning last July, the guides include ratings of D.C. businesses and attractions based on their โdeaf friendliness.โ According to Forbes, Gallaudet โa prestigious university established especially for deaf and hard of hearing students in 1864โused the following criteria to rate D.C. area businesses:
- Is the locationโs customer/audience base geared toward the Deaf Community with ethical consciousness of our language, culture, and community resources?
- Is the site owned and operated by deaf and hard-of-hearing people, or does the site employ deaf and hard-of-hearing people?
- Has the location embraced and found the significance, worth, and value of American Sign Language (and other signed/tactile languages), deaf people, and deaf culture?
- Does the site show consideration and inclusion of deaf and hard-of-hearing people in their workplace, audience, and community?
Wondering how a business and its employees can become โdeafโfriendly?โ Hereโs what business consultants deaffriendly Consulting recommends:
- When interacting with customers, annunciate clearly so that people who are hard of hearing can understand you
- Use body language and facial expression to facilitate communication
- Make sure the lighting in your business office is good so that deaf customers who can speech-read are able to see your lips move
- Maintain good eye contact and donโt turn away when speaking with deaf customers
- If necessary, donโt be afraid to use old-fashioned paper and pen to communicate
- Consider learning ASL (American Sign Language)
- Communicate through email, text or relay instead of telephone
- Budget for sign language interpreters and captioning services
- Ensure that your technology is reliable, up-to-date and does not take the place of human interaction
- When in doubt, ask deaf customers what works best for them
Deaf-friendly practices arenโt only beneficial to deaf, deaf-blind and hard of hearing customers. They are also good business, says deaffriendly Consulting.
โCommitting to being deaf-friendly is the most risk-averse move you could make,โ the consulting firmโs website says. โConsider the U.S. demographic ticking clock: More than 1 billion people in the world have a disability, according to theย World Bank. Throw in our massive population of aging Baby Boomers, and itโs inevitable that most everyone will live with disability at some point during their lives.
More specifically, says deaffriendly,ย โof all disability types, the demographic with hearing difficulties encompasses theย highest discretionary incomeย by far: $9 billion… The second-highest disability group represents only $3 billion, according to anย April 2018 reportย called โAn Undervalued Market: The Purchasing Power of People With Disabilities.