NFL Releases New Line of Adaptive Apparel

Blog: NFL Releases New Line

There’s good news for football fans with disabilities! No, we’re not going to tell you that your favorite team is in the lead. What we can report is that earlier this month, the NFL—in partnership with G-III Apparel Group—released its first collection of adaptive and assistive clothing. Now, disabled fans who want to support their preferred football franchises can do so in comfortable clothing that’s easy to wear.

As we’ve written in the past, adaptive apparel is designed to make dressing easier and more comfortable for individuals with disabilities. Some examples? Magnets instead of buttons; shoes without laces; apparel without tags, labels and scratchy fabrics; and garments that provide easy access to the stomach for medical devices.

According to The Conversation, “The key to effective adaptive clothing is catering for the vast array of needs different consumers have, while maintaining style and fashionability.”

The NFL’s new offerings include long and short-sleeved T-shirts with magnet snaps on the shoulders, and fleece crewnecks and hoodies with adaptive side zippers and buttons down the back, which make it easy to take on and off. The gear is available for fans of any of the league’s 32 teams. The NFL is the first professional sports league to offer adaptive garments but hopefully not the last.

In a statement provided to USA Today, Joe Ruggiero, SVP of Consumer Products at the NFL, said “our apparel is created with the fan in mind and with the design expertise offered by industry leader, G-III, we produced the League’s first-ever adaptive and assisted apparel that serves our diverse fanbase. The collections will allow fans to cheer on their favorite team with confidence, comfort and independence.”

Carl Banks, President of G-III’s Sports Division made this statement: “G-III is proud to design the first adaptive and assisted apparel fashion collections for NFL fans. These collections make sports apparel more inclusive than ever before and are a natural expansion of the classic sports collection we already produce for the NFL. Our innovative designers were able to create apparel that is super functional and provides new options to empower fans to express themselves, as they confidently support their NFL team of choice.”

NFL apparel comes in sizes small to 2XL and ranges in price from $44.99 for a short sleeve T-shirt to $64.99 for a hoodie. The gear is available at the NFL’s online shop.

Let the games begin!

Photo credit: Eric Espino/NFL